Property Pictures: They’re Important!

by Real estate financingMission+
4 minutes read

Did you know that about 85% of home buyers search the internet for their dream home? As they browse online, what do you think is the first thing they see? Just what makes the quickest (and biggest) impression? Property pictures, of course!

Of course, pictures alone won’t sell your home. But good, high-quality photos will certainly grab their attention. This factor is one of the most overlooked and underestimated steps of the advertising process. Below, we’re going to explain how to truly utilize the power of photos to spice up your listing and really show the world how gorgeous your property truly is.

Composition is Key

While photography is certainly subjective, there are some elements of a great photo that everyone can agree on. A clear and unobstructed photo with good lighting can make any house stand out. However, it’s best to study other photos to see what elements of compositions you like.

Take the time to compose a meaningful shot because this will make a huge difference. Try diagonal, straight-on, and asymmetrical looks to highlight details outside and inside. More than that, frame only what you want the viewer to see. The good composition makes a room look spacious and inviting without distractions. Simply lead the eye and allow them to be drawn into certain details.

Let it Shine, Let it Shine!

It’s easy to set a camera to auto mode and let it do all the work for you. And of course, often, these photos look pretty great! But the difference between creating average photos and some of the best interior and architectural images comes from being more intentional.

Spontaneous photographs can be beautiful, but photographing interiors often requires more control over the lighting. Selecting the right time of day, fill-in light, or Photoshop touches can help create show-stopping looks. If you’re a non-professional, try using only natural light first. On-camera flashes often light up things near the camera too much and won’t provide enough light in the background. Cameras are essentially light recorders, but the range of what you can see and what the camera can see is different. If you can plan your shoot in the early morning or late afternoon, when the tonal range is smaller, the need for other lighting decreases. The sunlight is less direct at these times and will filter through windows to create natural shadows that add life to a photo.

Tell the Whole Story!

As mentioned earlier, buyers pay more attention to photos than the actual property description in the listing. This is why it’s vital to provide every visual detail. Include photos of each room, as well as the exterior and yard. Take close-ups of interesting features, such as a stone fireplace or high-end appliances. Preparing a room (called staging) is a way of showing how a room can best be used! This is often done by temporarily repositioning furniture, placing flowers in vases, or setting the table for dinner.

Your most powerful marketing tool is already in your hand. Use your camera to create unforgettable shots to become more competitive in the market. No matter how fabulous your home is, it can always use a little extra help. So get started shooting and welcome potential buyers into your home before they ever step inside.

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