How To Market the Easy Way: With Your Personal Network

by Real estate financingMission+
6 minutes read

Whether it’s in person or online, you can use your personal network for For Sale By Owner (FSBO) or For Rent By Owner (FRBO) properties. As experts in the field of real estate marketing, beycome has some great tips for selling to your network. Get leads with social media or connect with family, friends, previous or current neighbors to shorten your time on the market.

Identify Your “Most Likely” FSBO or FRBO Prospects

Naturally, there are some people who are more likely to purchase or rent your property than others. But did you know that you can also identify those who are willing to help? Let’s say you are selling a condo in Miami, Florida. You have connections with people who live in Brickell and Coconut Grove. You can encourage these individuals, also called social media influencers, in Miami to share your posts to their network. If you really want to incentivize them, offer them a small finder’s fee or cash reward if they succeed in getting you a sale.

These influencers can share your videos, post photos, forward your emails, and more. All you have to do is provide them with the property information as well as some great features they can write about. Is your home right on the beach, or close to a local school? Influencers should know just a few bullet points so they know how to talk about your property online or in person. If they’re not sure what to say, send pre-written messages or a script along with some photos or videos. All they have to do is share!

Remember to be smart about choosing which influencers you want to connect with. Of course, the more influence they have over the local community, the better. But if they get too “sales-y” or “pitchy”, you might be turning away valuable FSBO or FRBO leads.

Sharpen your FSBO selling skills with beycome, or share our knowledge with your group of influencers today.

Video Tours

Don’t be intimidated by video marketing. It’s an exciting way to give family and friends an up close and personal tour of your home. Film a short but powerful video to present your house, condo, or apartment’s most gorgeous features even if they’re miles away. Post in on YouTube, then share the link via other social media channels or email. You can mix small clips and edit them together or try out a longer, in-depth film.

A simple way to get started is through Facebook’s new Facebook 360 program. All of us at beycome love using Facebook 360 to get more property views. Read beycome’s complete guide on Facebook 360 to see how it can help you.

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Pinterest is a lesser-known social media platform in the real estate market. However, this type of network is absolutely perfect for visual people. The key to using Pinterest the right way is to stay local.

You can do this by creating or joining local Pinterest boards in your city or community. Invite collaboration with other board members. Post content every day, or every week, with new photos, ideas for decorating, DIY tips, events that happen near the property, and more. Allowing people to add to the board gets others excited about the property’s potential.

Pinterest is a great tool for building up a group of FSBO or FRBO prospects without ever meeting them. And keeping the listing local ensures that the media you use is shown to the right people. And if you have a small budget for advertising, you can also try out Pinterest ads to see how they work for you.

If you need some pin-worthy ideas of your own, be sure to go visit beycome’s Pinterest account for ideas on the types of content that might work for you.

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It’s not a requirement to have a large Twitter following to use this network for sales. Use Twitter hashtags to alert people in your area about your house and its many features. And you will have the chance to

If you didn’t know this already, most cities use a unique hashtag that locals love to use. When you tweet about the house, you can use this hashtag to reach out to residents of that city (even if they’re not following you!). For example, some of the most popular city-based hashtags are #NewYorkCity, #Miami, #Chicago, #LosAngeles, #LasVegas, and #Atlanta. Here’s a sample tweet you can send out:

“Great house for rent in #Orlando. 3 Bedrms, 2 bathrooms. A perfect vacation spot for frequent travelers to #Disney!”

Remember to include a snapshot so you can stand about among the other tweets in the feed. For more information on how to share your home through social media, beycome has offered some failsafe ways on posting your FSBO or FRBO listing.

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Are you involved with a club, non-profit, religious organization, or local sports team? If you have been involved with a beloved community group or event for some time, feel free to discuss your FSBO or FRBO home with these connections. If it’s a larger community of people and you don’t necessarily know everyone, try asking the group leader’s permission to make a short announcement at your next meeting. Even if they’re not in need of a place right now, they may know someone who’s looking!

When you do them right, local events can quickly turn into FSBO or FRBO open houses. Here’s beycome’s guide on throwing the perfect open house that could lead to a sale.

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